Our Philosophy｜AIFUL CORPORATION

AIFUL's Corporate Philosophy

Earn the trust of society through corporate activity based in integrity

With the above Corporate philosophy, the Group's mission is to contribute to the economy and society by supporting the sound consumption and business activities of our customers, and to promote transformation into an IT Company, aiming to “grow as a financial group that transforms its organization and systems in response to environmental changes and utilizes digital technology."

Our Vision

For Colorful Life.For realizing a society where each person can play an active role

By defining our role in society as realizing "a society where each person can play an active role", we aim to create a stress-free society.

In a capitalist society defined as comparative competition, there will inevitably be those who lose, resulting in negative emotions such as envy and jealousy. The services we provide can be seen as buying time. In a society driven by competition, our customers use our services to obtain what they desire now when they feel dissatisfied with their current lives. This increases their life choices and leads to greater peace of mind.

If our services are needed to fulfill such emotions for as many customers as possible, we encourage their use within a repayable range to eliminate negative emotions from society and support moments of positivity. The AIFUL Group does not make customers shine; rather, as negative emotions dissipate, customers naturally shine. We define our products as those that can approach this goal, and as a result, we aim to realize a society where each person can play an active role.

We hope to contribute to a society where everyone's true colors naturally shine.